Today I indulged in one of my favourite guilty pleasures by stopping by the bookstore after work. I happened to see A Window Opens by Elisabeth Egan on the shelf and remembered Lupita Reads‘ recommendation and excitedly picked it up. This made me think about my other recent purchases and it made me realize that I do most of my book discovery online. More specifically, my book blogger friends and publishers’ social media accounts play a huge role in introducing me to my next read.
In my publishing class, we learned about consumer habits in terms of book purchasing. I learned that books bought in non-bookstore environments (such as Costco) are more likely to be impulse buys, whereas the majority of people shopping at independent bookstores have a specific title in mind when they visit.
In terms of discovery, it seems like word-of-mouth is still the most effective way to help a book gain traction. Of course, a lot of our word-of-mouth communication has moved online.
And, while I’m sure there is some sort of bias in this sample (note: this is my attempt at sounding scientific), I want to hear how you discover books!
When was the last time you bought a book impulsively? Where were you? Where do you find out about new books? (eg. a newspaper’s books section, bestellser lists, bloggers, etc!)